Ogletree Deakins’ Transformed Website Engages Audience
CHALLENGE: When one of the nation’s largest labor and employment law firms needed its website to better reflect its branding and advertising messages, Ogletrede Deakins turned to us for assistance. They needed a strategically designed site that was easy to navigate and encouraged visitor interaction, as well as one that reflected a cohesive branding message for the organization.
STRATEGY: MAX Advertising first immersed ourselves in Ogletree Deakin’s branding strategy, mission, and advertising messages in order to produce a user-friendly site that seamlessly communicated the company’s brand. Then our people went to work rebuilding the site to meet these needs. A colorful banner at the top of each page grabs attention and provides a glimpse into the philosophy driving the company’s success. The new site features a tabbed format and a search function that makes finding information simple and intuitive.
RESULTS: The company and its website visitors were very pleased with the ease and simplicity of the new website. Visitors can view upcoming events and search by location, topic, keyword or date – and then click register to attend without leaving the page. We expanded the company’s social media presence by building a Twitter feed into the page and added a tab for press coverage. Because attorney bios are the most viewed pages of law firm sites, we made these especially easy to navigate, featuring quick links to contact information and an option for viewing or printing the bio in PDF format.