Accounting Firm’s Rebranding Reaps Accolades
CHALLENGE: Atlanta accounting firm Bennett Thrasher knew they had a special edge over other firms because of their highly collaborative approach and strong corporate culture, but their materials didn’t convey a cohesive message. The firm’s executive team asked us to help them more clearly define and articulate the company’s branding.
STRATEGY: After comprehensive information gathering, we created a new corporate identity package featuring an updated logo and the tagline, “Better Together.” We developed identity guidelines to ensure consistent use of the identity elements and the brand messaging, then updated the firm’s website with fresh, streamlined content and improved usability.
RESULTS: Shareholders and associates reported greater recognition of the firm’s differentiators in meetings with clients and prospects. Employee morale reached a new high as processes were introduced that further fostered collaboration and teamwork. The new Bennett Thrasher brand identity was so highly regarded, it won an award among professional service organizations.